If you really want to add a little pizzazz to your next new listing, show it from the top down! Aerial real estate photos provide potential buyers with the “big picture,” an opportunity to observe a house from a “bird’s eye view!” What could be better than providing aerial photography and video showing all that a house, the neighbourhood and…

Maybe you’ve heard this statement before - “we’re living in unprecedented times.” It’s true and it’s not just because of COVID-19. People are busier than ever and rely on their phones, laptops and handheld devices to do just about everything, even shopping for a new home. Are there benefits to utilizing virtual tour technology as a professional realtor? You betcha…

Stunning aerial photography and aerial video using drones helps real estate professionals tell the whole story of a listing. If pictures are good and video is great – then also using aerial real estate photos mean “the sky’s the limit!” when it comes to sharing information about homes online. It allows the potential buyer to “place” the home within a…

Real estate videography and Real estate video tours are a virtually guaranteed income booster leading to quick turnaround on listed properties – showing the home for you when you can’t be there or your potential client’s schedule makes booking an in-person appointment challenging. If you think using videography is just for capturing wedding moments or that when you hear the…

Do you have what you need to create a great digital footprint? Do you know HOW to create a digital footprint to follow? Much like leaving our footprints in the snow or sand leave a trail for others to follow, realtors rely on a great digital footprint as a marketing tool that will help guide others to follow in your…

The world is changing and the savvy real estate agent recognizes this and adapts their business accordingly. How do you stay on “top of your game” in this fast-paced, ever-changing reality we find ourselves in? Virtually of course! Virtual reality in the real estate business is the next best thing to being there and using virtual tour technology, understanding what…

Branding for business is about identifying who you are and what you do. It’s about establishing you and your business as a known, trustworthy and reliable presence in the marketplace. “A strong brand is more than just your logo,” it is about how your employees represent you, how your customers perceive you and most importantly, about whether you and your…

You wouldn’t go to an Ophthalmologist for a problem with knee pain or an Ear, Nose and Throat Specialist for a pregnancy check up. These examples might sound kind of obvious but what about when it comes to Real Estate? Professional Realtors know there is a difference in real estate, an important distinction between commercial, residential and even condominium transactions.…

No doubt you’ve heard the expression, “A picture is worth a 1000 words.” This has never been truer than in the real estate business where trying to sell a house without a few pictures is like trying to paddle a canoe without paddles! You can do it, maybe, but it’s a whole lot more work and not nearly as effective!…

When it comes to being on point with your marketing campaign, absolutely nothing else comes close in terms of importance as ensuring you have a great brand presence. We’re not just talking about saturating the market with an outdated profile picture from when you were twenty years younger and maybe twenty pounds lighter - we’re talking about a brand presence…

If you’re looking to take your real estate business to the next level, real estate videography is an idea whose time has come. The Covid-19 virus has had a major impact on the real estate industry but not necessarily in a bad way. What do we mean? While initially, real estate video tours might have been a novelty, maybe a…

If you’re interested in maximizing a home’s sales potential you need to know about HDR. What does HDR mean? What is HDR photography used for and why use HDR photography? We’ll answer all those questions and more in this quick blog on why real estate agents need to know more about HDR photography - because folks, these three letters pack…